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28
Feb 2011

Leadscon All-in

By Mike G

We’re headed to Leadscon tomorrow and looking forward to a great few days. I love these conferences because we get to meet our advertisers and publishers face to face rather than over email or the phone.

Don’t get me wrong I love working with clients from all over the world without having to go through the process or flying, renting cars, crappy hotels, but nothing can replace a solid sit down with a valuable client or a face to face introduction to a potential partner.

For those traveling to Las Vegas, have a safe flight (or drive). See ya tomorrow.

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24
Jun 2010

World Cup Edition

By Mike G

Gooooollllllllll, golazo!

Yes, maybe I have been watching way too much soccer over the last few days, but I am not ashamed.  How can you not root for your own country?  I always beg people, please do not give me an excuse to not work, because usually I will take it.  Cheering for the red, white, and blue is another matter all together. What a game yesterday, last minute, from going home to winning the group with one swift kick.

With the casual US sports fan embracing the world’s game, the beautiful game, the international game that unifies all countries regardless of religion or politics, I think it’s also time to take a look at international co-reg and lead gen.  (terrible segue, but at least I tried)

Over the last few years UK and Canada co-reg slowly but surely became very popular and profitable.  More advertisers moved into the space creating demand, and in turn, more publishers and networks adapted to beefed up supply.  These days I am not surprised to get inquiries for almost any country out there.  The western European Spain, France, Italy, and Germany seemed like the logical progression.  Mexico, Brazil, and some Hispanic and South American countries followed.  India, and Australia pop up from time to time, but now I am seeing very targeting countries like Wales and Scotland and even with age targeting.

This can only be a good thing for companies serving the lead generation and co-reg markets.  Our niche industry continues to grow beyond our borders even while US demand increases.  The new demand encourages us to branch out and make new contacts.  (Ad:tech London looks to be in my future) My friends outside of the lead gen space, shake their heads when I rehash a call from Australia, London, or India.  Not only do they not fully grasp what we do, now they think I am in the “import/export” business if you know what I mean.

What have you seen change in the world of international co-reg and lead generation?  Will you be at Ad:tech London?  Let me here from you.

Posted in Co-registration, Lead Generation, Misc. | Tagged , , , , , | Leave a comment
14
May 2010

Something for Publishers to Chew On

By Mark

A little something for you publisher types to chew on this weekend. You are always looking for the best Optin Coregistration ads to list in your paths. You probably don’t have a lot of time to call all of these advertisers directly since you are so focused on everything else you are doing. Such as reading this fantastic Advisio Solutions Blog. Mark and Mike here at Advisio can bring to you great advertisers to incorporate into your paths. They have over 20 years of online advertising experience combined and have developed great relationships direct with advertisers. If you just don’t have the time to call these advertisers or simply don’t have a contact person to call Mark and Mike almost certainly will know who to call and get something done for you. Or, maybe you are already running an advertiser’s coreg ad but you need MORE ALLOCATION? Voila!!!….Mark and Mike at your service. Just give them a call. Mark is the really funny – easy going – much better looking of the 2. Mike is all business – No nonsense – can be humorous at times as well. Both can help you make your paths profitable and put a smile on your face. You can parlay their experience and direct with advertiser relationships into a stream of money making optin coregistration ad campaigns that will maximize your ROI. Put these guys to work for you. Talk to you soon.

You can reach Mark St. Amour at 615-230-6620 and Mike Gavigan at 501-255-1423.

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16
Apr 2010

Ad:tech here I come… again.

By Mike G

Ahh… Spring in San Francisco.  Pack your bags for cold, hot, warm, sunny, rainy weather.  Bring an appetite for top notch restaurants and great table service.  Dial up your tolerance for caffeine and cocktails.  And, finally, get ready to dive into another exhibit hall at ad:tech 2010. 

My primary goals for this year’s show are simple:

 

1.  Meet with respected clients to continue to grow our business relationships and get to know them better all around.

2.  Seek out new advertisers and publisher partners and opportunities for co-registration and lead generation.

3. Win a freakin iPad.

 

Meeting face to face with clients for a change is the true highlight for me.  While we all know Little Rock serves as the online advertising hub of the Southeast/Southwest central… right on top of Austin, I just don’t get to see my clients in person very often.  So exhibit booths, coffee shops, happy hours and restaurants will be our workplaces next week.

At last year’s adtech, we unearthed a publisher that had been in right  front of our nose for along time.  This network had not only been around as long as we have, but they had been kickin arse in the process.  I really think that their little toy promo caught my eye because I thought my daughter would like it, 15 minutes later we had hashed out a deal that has paid healthy dividends.  So while I have grown less and less fond of the “cattle herd” atmosphere, you still need to keep diggin for valuable partners and clients.

Now onto that iPad, that glorious iPad…. I am going to pack loads of business cards and drop them in as many fishbowls as possible.  That iPad is mine, baby.  Zap my badge, give me your spiel, sure I would love another pen with your company logo on it, but just give me my iPad.  Everyone will be jealous when I return home and my hotel and flight will be paid for in full with all of the superficial joy that the little charming device will bring.  I still don’t get the whole thing, where it fits between a computer and my smart phone, but they just look so darn cool.

I hope I see you at ad:tech!

Posted in Co-registration, Lead Generation | Tagged , , , , | Leave a comment
16
Mar 2010

LinkedIn really works?

By Mike G

Yes, I’m on Facebook, twitter, and some other social media sites. I even set up a private Ning family network for “my side of the family”. I’m not going to bore you with the impact of social media, but I do have to admit that I have been pleasantly surprised with how it has affected our business.

For as long as I remember, I had been ignoring various “invitations” to join some business network. I just didn’t see the value in allowing a program to download all of my contacts from Outlook and then invite them to do the same just for the sake of it. It seemed to be more of an arms race to see who could build the biggest network. That was until I really started to utilize LinkedIn.

For the past 4 months, I have tried to take stock in all things social media and see what could really have a positive impact on my business. I did not want to go through the motions and join every network and download every tool because everyone else was doing, but I wanted to see if there were some real gems out there.

On the surface, LinkedIn is a business card on steroids. You can display not only what you do, but what you have done, your twitter and blog feeds, your website, where you’re going next, who you know, some kind words from co-workers or clients, the list goes on and on. LinkedIn has proven to be nice surprise. Once you embrace it for what it is, a vast networking tool aimed at connecting like minded business professionals, you can really start to take advantage of its offerings.

The part I have grown to appreciate the most is the ability to join and form groups. My first group was my college alumni group, but once I found groups for Co-reg, Lead Gen, and all things online advertising, I soon discovered that significant business could be done within the walls of Linkedin.

I am always looking for new publishers and advertisers. After I posted “looking for sites that can host Canadian Co-reg offers”, I received dozens of legitimate responses.  Of course, not all of these have panned out, but the realization that a simple discussion posting could generate that much real interest encouraged me to dive in even further.  Since then, I stay on top of relevant groups, chime in on discussion groups, and reply with a private or public message depending on what’s appropriate.

I would love to hear your feedback on LinkedIn, what do you see as its pros and cons, has it helped your business too?

Posted in Co-registration, Lead Generation, Misc. | Tagged , , , , | 3 Comments
25
Feb 2010

Co-reg is your friend.

By Mike G

My name is Mike, and I do co-reg.

We are who we are, right?

Co-reg gets a bad rap sometimes, but it not only pays the bills for agencies like Advisio, it makes heroes out of online marketing directors who know how to maximize ROI. Sorry if I am preaching to the choir, but with co-reg you pay for what you get, meaning you only pay for the names you receive. There will always be a place for more conventional forms of advertising, but it’s hard for me to encourage advertisers to pay only for eyeballs and when they can pay for a tangible lead.

Savvy online marketers carefully craft ad copy to send the right message to potential customers, hand pick publisher sites that target their audience and back up their co-reg buys with well structured and thought out email strategies. Co-reg especially works for advertisers looking to build an email newsletter database, generate a lead for a call center, send coupons, and attract new members for your site.

Co-reg serves as a necessary slice of the online advertising strategy to complement CPA and affiliate programs, display, search, etc. Find companies (like Advisio) that offer full transparency, the ability to approve each site placement, and of course a short cancellation clause.

Yes, evil doers do exist in the co-reg market and it’s always a good idea to stay away from blind networks, but As the pioneer of co-reg John Lennon once said … All we are saying is give co-reg a chance.

Posted in Co-registration | Tagged | 3 Comments
18
Feb 2010

Welcome to Two Men and the Internets

By Mike G

As the founders of Advisio Solutions, we thought we would be trend setters and be the first online media company to publish their own blog. It’s 2010, our competitors will be so jealous. Before we begin blanketing the internets with expert advice and clever musings, I would like to welcome you.

Advisio Solutions came about when Mark and I, the last two sales guys at our old company, finally put our money where our mouths had been for a long time. We setup our own company before our old gig went dry. That was the best move we ever made. 5 years later, Advisio Solutions stands as a thriving lead generation and online marketing company.

Hopefully, our posts will entertain, inform, provide some “ah ha” moments, and encourage dialogue. Despite what some people have been saying for as long as I can remember, the online lead generation space continues to grow. New advertisers enter the market every day, and the international scene is just now hitting its stride.

Check back every week or so for pure gold. That’s all for now.

Mike G.

Posted in Misc. | 5 Comments